Market Research Analysts

What the job involves

• Plans, develops and organises advertising policies and campaigns to support sales objectives
• Advises executives and clients on advertising strategies and campaigns to reach target markets; creates consumer awareness and effectively promotes the attributes of goods and services
• Co-ordinates production of advertising campaigns involving specialised activities within time and budget constraints, such as artwork, copywriting, media scripting, television and film production and media placement
• Analyses data regarding consumer patterns and preferences
• Interprets and predicts current and future consumer trends
• Researches potential demand and market characteristics for new goods and services, as well as collecting and analysing the data and other statistical information
• Supports business growth and development through the preparation and execution of marketing objectives, policies and programs
• Commissions and undertakes market research to identify market opportunities for new and existing goods and services
• Advises on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels

Key values of workers in Market Research Analysts

• Working Conditions

  Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions.

• Support

  Occupations that satisfy this work value offer supportive management that stands behind employees. Corresponding needs are Company Policies, Supervision: Human Relations and Supervision: Technical.

• Independence

  Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.

• Recognition

  Occupations that satisfy this work value offer advancement, potential for leadership, and are often considered prestigious. Corresponding needs are Advancement, Authority, Recognition and Social Status.

• Relationships

  Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly non-competitive environment. Corresponding needs are Co-workers, Moral Values and Social Service.

Top skills required for workers in Market Research Analysts

• Writing

  Communicating effectively in writing as appropriate for the needs of the audience.

• Critical Thinking

  Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.

• Active Listening

  Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

• Speaking

  Talking to others to convey information effectively.

• Complex Problem Solving

  Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.